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    Is Your Sales Process Losing You Members?
    Fred Kelly
    • Mar 22, 2021
    • 10 min

    Is Your Sales Process Losing You Members?

    Remember the pushy salesperson? They want to get you through the process as fast as possible. But how do you feel when they push you?
    4 views0 comments
    3 Reasons Credit Union Marketing Isn't Working
    Fred Kelly
    • Mar 19, 2021
    • 3 min

    3 Reasons Credit Union Marketing Isn't Working

    What do you think of credit union ads? Selling like hot cakes or stale as a 10-day loaf of bread? Before you decide, let’s take a look...
    14 views0 comments
    Why Your Credit Union is Losing Members (and How to Turn it Around)
    Fred Kelly
    • Mar 18, 2021
    • 6 min

    Why Your Credit Union is Losing Members (and How to Turn it Around)

    Many credit unions are struggling to attract and retain members. Here's how to fix that and spend less on marketing...
    22 views0 comments
    The 3 Components You Need for an Amazing Member Experience
    Fred Kelly
    • Mar 15, 2021
    • 4 min

    The 3 Components You Need for an Amazing Member Experience

    If credit unions didn't exist would we invent them? Are they a future relic like the internal combustion engine?
    6 views0 comments
    Why Member Service Isn’t Member Experience
    Fred Kelly
    • Mar 13, 2021
    • 5 min

    Why Member Service Isn’t Member Experience

    I heard the story of one start up where they always left a chair empty at every meeting. That’s where the imaginary customer sat...
    27 views0 comments
    All Member Needs Are Not Created Equal
    Fred Kelly
    • Mar 12, 2021
    • 2 min

    All Member Needs Are Not Created Equal

    You are probably familiar with Maslow’s hierarchy of needs, the idea that our needs are not all equal. We need to have our more basic...
    23 views0 comments
    The Secret Sauce Every Credit Union Can Use
    Fred Kelly
    • Aug 21, 2020
    • 12 min

    The Secret Sauce Every Credit Union Can Use

    We want to industrialize genuine relationships with members. But how?
    52 views0 comments
    3 Ways Credit Unions Can Flourish in the Age of FinTech Disruption
    Fred Kelly
    • Aug 12, 2020
    • 23 min

    3 Ways Credit Unions Can Flourish in the Age of FinTech Disruption

    This is the best time to be a credit union since Friedrich Wilhelm Raiffeisen and Hermann Schulze-Delitzsch pioneered the first in the 1850s
    176 views0 comments

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