Fred KellyMar 22, 202110 minIs Your Sales Process Losing You Members?Remember the pushy salesperson? They want to get you through the process as fast as possible. But how do you feel when they push you?
Fred KellyMar 19, 20213 min3 Reasons Credit Union Marketing Isn't WorkingWhat do you think of credit union ads? Selling like hot cakes or stale as a 10-day loaf of bread? Before you decide, let’s take a look...
Fred KellyMar 18, 20216 minWhy Your Credit Union is Losing Members (and How to Turn it Around)Many credit unions are struggling to attract and retain members. Here's how to fix that and spend less on marketing...
Fred KellyMar 15, 20214 minThe 3 Components You Need for an Amazing Member ExperienceIf credit unions didn't exist would we invent them? Are they a future relic like the internal combustion engine?
Fred KellyMar 13, 20215 minWhy Member Service Isn’t Member ExperienceI heard the story of one start up where they always left a chair empty at every meeting. That’s where the imaginary customer sat...
Fred KellyMar 12, 20212 minAll Member Needs Are Not Created EqualYou are probably familiar with Maslow’s hierarchy of needs, the idea that our needs are not all equal. We need to have our more basic...
Fred KellyAug 21, 202012 minThe Secret Sauce Every Credit Union Can Use We want to industrialize genuine relationships with members. But how?
Fred KellyAug 12, 202023 min3 Ways Credit Unions Can Flourish in the Age of FinTech DisruptionThis is the best time to be a credit union since Friedrich Wilhelm Raiffeisen and Hermann Schulze-Delitzsch pioneered the first in the 1850s