• YouTube
  • LinkedIn
OpFin blobs.png

INNOVATION FOR CREDIT UNIONS

  • 01 - Home

  • 02 - Services

  • 03 - Innovation Toolkit

  • 04 - About

  • 05 - Contact

  • 05 - Blog

  • More

    Use tab to navigate through the menu items.
    • All Posts
    • Credit Unions
    • FinTech
    • Process Optimization
    • Strategy
    • Customer Experience (UX)
    • Productivity
    • Open Banking
    • Innovation
    • Marketing
    Search
    How Credit Unions Can Build Great Products
    Fred Kelly
    • Apr 2, 2021
    • 11 min

    How Credit Unions Can Build Great Products

    Most people fall in love with their idea and assume it will be successful, so they just start building it.
    5 views0 comments
    Is Your Sales Process Losing You Members?
    Fred Kelly
    • Mar 22, 2021
    • 10 min

    Is Your Sales Process Losing You Members?

    Remember the pushy salesperson? They want to get you through the process as fast as possible. But how do you feel when they push you?
    4 views0 comments
    3 Reasons Credit Union Marketing Isn't Working
    Fred Kelly
    • Mar 19, 2021
    • 3 min

    3 Reasons Credit Union Marketing Isn't Working

    What do you think of credit union ads? Selling like hot cakes or stale as a 10-day loaf of bread? Before you decide, let’s take a look...
    14 views0 comments
    Why Your Credit Union is Losing Members (and How to Turn it Around)
    Fred Kelly
    • Mar 18, 2021
    • 6 min

    Why Your Credit Union is Losing Members (and How to Turn it Around)

    Many credit unions are struggling to attract and retain members. Here's how to fix that and spend less on marketing...
    22 views0 comments
    The 3 Components You Need for an Amazing Member Experience
    Fred Kelly
    • Mar 15, 2021
    • 4 min

    The 3 Components You Need for an Amazing Member Experience

    If credit unions didn't exist would we invent them? Are they a future relic like the internal combustion engine?
    6 views0 comments
    Bill's Rule Applies to Credit Unions Too
    Fred Kelly
    • Mar 15, 2021
    • 2 min

    Bill's Rule Applies to Credit Unions Too

    Process mapping is incredibly rewarding, a bit like getting an aching splinter out of your finger. Everybody benefits from great processes.
    5 views0 comments
    Why Member Service Isn’t Member Experience
    Fred Kelly
    • Mar 13, 2021
    • 5 min

    Why Member Service Isn’t Member Experience

    I heard the story of one start up where they always left a chair empty at every meeting. That’s where the imaginary customer sat...
    27 views0 comments
    All Member Needs Are Not Created Equal
    Fred Kelly
    • Mar 12, 2021
    • 2 min

    All Member Needs Are Not Created Equal

    You are probably familiar with Maslow’s hierarchy of needs, the idea that our needs are not all equal. We need to have our more basic...
    23 views0 comments
    Innovation - a Low Risk Approach for Credit Unions
    Fred Kelly
    • Jan 3, 2021
    • 4 min

    Innovation - a Low Risk Approach for Credit Unions

    Credit unions are in the risk business. The whole organization is geared around managing the risks inherent in balance sheet alchemy....
    27 views0 comments
    2 Proven Ways to Transform the Productivity of Your Credit Union
    Fred Kelly
    • Sep 6, 2020
    • 5 min

    2 Proven Ways to Transform the Productivity of Your Credit Union

    First published on CUInsight. It doesn’t work. I know because I tried. I went to the gym 9 days in a row. Not Thursday obviously because...
    9 views0 comments
    This is What Separates Success and Failure in every Credit Union
    Fred Kelly
    • Aug 25, 2020
    • 6 min

    This is What Separates Success and Failure in every Credit Union

    The four Ps are behind the successes and failures that every credit union, big or small, experiences.
    50 views0 comments
    The Secret Sauce Every Credit Union Can Use
    Fred Kelly
    • Aug 21, 2020
    • 12 min

    The Secret Sauce Every Credit Union Can Use

    We want to industrialize genuine relationships with members. But how?
    52 views0 comments
    How to Choose the Best Sales Channels For Your Credit Union
    Fred Kelly
    • Aug 18, 2020
    • 6 min

    How to Choose the Best Sales Channels For Your Credit Union

    With 21 channels to choose from, how do we rank and test to find out which work best for us?
    26 views0 comments
    21 Ways Credit Unions Can Connect with Members
    Fred Kelly
    • Aug 17, 2020
    • 20 min

    21 Ways Credit Unions Can Connect with Members

    One of the biggest challenges credit unions face is how to better connect with their membership so that they can deepen the relationship
    44 views0 comments
    How Credit Unions Can Innovate Like Start Ups Without Writing a Single Line of Code
    Fred Kelly
    • Aug 15, 2020
    • 14 min

    How Credit Unions Can Innovate Like Start Ups Without Writing a Single Line of Code

    When you think of Silicon Valley, credit unions aren’t normally the first thing that comes to mind. I think even the most ardent credit...
    57 views0 comments
    3 Ways Credit Unions Can Flourish in the Age of FinTech Disruption
    Fred Kelly
    • Aug 12, 2020
    • 23 min

    3 Ways Credit Unions Can Flourish in the Age of FinTech Disruption

    This is the best time to be a credit union since Friedrich Wilhelm Raiffeisen and Hermann Schulze-Delitzsch pioneered the first in the 1850s
    176 views0 comments

    © 2020 by OpFin Solutions. 

    Privacy Policy