Fred KellyApr 2, 202111 minHow Credit Unions Can Build Great ProductsMost people fall in love with their idea and assume it will be successful, so they just start building it.
Fred KellyMar 22, 202110 minIs Your Sales Process Losing You Members?Remember the pushy salesperson? They want to get you through the process as fast as possible. But how do you feel when they push you?
Fred KellyMar 19, 20213 min3 Reasons Credit Union Marketing Isn't WorkingWhat do you think of credit union ads? Selling like hot cakes or stale as a 10-day loaf of bread? Before you decide, let’s take a look...
Fred KellyMar 18, 20216 minWhy Your Credit Union is Losing Members (and How to Turn it Around)Many credit unions are struggling to attract and retain members. Here's how to fix that and spend less on marketing...
Fred KellyMar 15, 20214 minThe 3 Components You Need for an Amazing Member ExperienceIf credit unions didn't exist would we invent them? Are they a future relic like the internal combustion engine?
Fred KellyMar 15, 20212 minBill's Rule Applies to Credit Unions TooProcess mapping is incredibly rewarding, a bit like getting an aching splinter out of your finger. Everybody benefits from great processes.
Fred KellyMar 13, 20215 minWhy Member Service Isn’t Member ExperienceI heard the story of one start up where they always left a chair empty at every meeting. That’s where the imaginary customer sat...
Fred KellyMar 12, 20212 minAll Member Needs Are Not Created EqualYou are probably familiar with Maslow’s hierarchy of needs, the idea that our needs are not all equal. We need to have our more basic...
Fred KellyJan 3, 20214 minInnovation - a Low Risk Approach for Credit Unions Credit unions are in the risk business. The whole organization is geared around managing the risks inherent in balance sheet alchemy....
Fred KellySep 6, 20205 min2 Proven Ways to Transform the Productivity of Your Credit UnionFirst published on CUInsight. It doesn’t work. I know because I tried. I went to the gym 9 days in a row. Not Thursday obviously because...
Fred KellyAug 25, 20206 minThis is What Separates Success and Failure in every Credit UnionThe four Ps are behind the successes and failures that every credit union, big or small, experiences.
Fred KellyAug 21, 202012 minThe Secret Sauce Every Credit Union Can Use We want to industrialize genuine relationships with members. But how?
Fred KellyAug 18, 20206 minHow to Choose the Best Sales Channels For Your Credit UnionWith 21 channels to choose from, how do we rank and test to find out which work best for us?
Fred KellyAug 17, 202020 min21 Ways Credit Unions Can Connect with MembersOne of the biggest challenges credit unions face is how to better connect with their membership so that they can deepen the relationship
Fred KellyAug 15, 202014 minHow Credit Unions Can Innovate Like Start Ups Without Writing a Single Line of CodeWhen you think of Silicon Valley, credit unions aren’t normally the first thing that comes to mind. I think even the most ardent credit...
Fred KellyAug 12, 202023 min3 Ways Credit Unions Can Flourish in the Age of FinTech DisruptionThis is the best time to be a credit union since Friedrich Wilhelm Raiffeisen and Hermann Schulze-Delitzsch pioneered the first in the 1850s