Most people fall in love with their idea and assume it will be successful, so they just start building it.

Remember the pushy salesperson? They want to get you through the process as fast as possible. But how do you feel when they push you?

What do you think of credit union ads? Selling like hot cakes or stale as a 10-day loaf of bread? Before you decide, let’s take a look...

Many credit unions are struggling to attract and retain members. Here's how to fix that and spend less on marketing...

If credit unions didn't exist would we invent them? Are they a future relic like the internal combustion engine?

Process mapping is incredibly rewarding, a bit like getting an aching splinter out of your finger. Everybody benefits from great processes.

I heard the story of one start up where they always left a chair empty at every meeting. That’s where the imaginary customer sat...

You are probably familiar with Maslow’s hierarchy of needs, the idea that our needs are not all equal. We need to have our more basic...

Credit unions are in the risk business. The whole organization is geared around managing the risks inherent in balance sheet alchemy....

First published on CUInsight. It doesn’t work. I know because I tried. I went to the gym 9 days in a row. Not Thursday obviously because...

The four Ps are behind the successes and failures that every credit union, big or small, experiences.

We want to industrialize genuine relationships with members. But how?

With 21 channels to choose from, how do we rank and test to find out which work best for us?

One of the biggest challenges credit unions face is how to better connect with their membership so that they can deepen the relationship

When you think of Silicon Valley, credit unions aren’t normally the first thing that comes to mind. I think even the most ardent credit...

This is the best time to be a credit union since Friedrich Wilhelm Raiffeisen and Hermann Schulze-Delitzsch pioneered the first in the 1850s