Fred Kelly
How Credit Unions Can Build Great Products
Most people fall in love with their idea and assume it will be successful, so they just start building it.
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Fred Kelly
- Mar 22, 2021
- 10 min
Is Your Sales Process Losing You Members?
Remember the pushy salesperson? They want to get you through the process as fast as possible. But how do you feel when they push you?
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Fred Kelly
- Mar 19, 2021
- 3 min
3 Reasons Credit Union Marketing Isn't Working
What do you think of credit union ads? Selling like hot cakes or stale as a 10-day loaf of bread? Before you decide, let’s take a look...
16 views0 comments
Fred Kelly
- Mar 18, 2021
- 6 min
Why Your Credit Union is Losing Members (and How to Turn it Around)
Many credit unions are struggling to attract and retain members. Here's how to fix that and spend less on marketing...
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Fred Kelly
- Mar 15, 2021
- 4 min
The 3 Components You Need for an Amazing Member Experience
If credit unions didn't exist would we invent them? Are they a future relic like the internal combustion engine?
6 views0 comments
Fred Kelly
- Mar 15, 2021
- 2 min
Bill's Rule Applies to Credit Unions Too
Process mapping is incredibly rewarding, a bit like getting an aching splinter out of your finger. Everybody benefits from great processes.
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Fred Kelly
- Mar 13, 2021
- 5 min
Why Member Service Isn’t Member Experience
I heard the story of one start up where they always left a chair empty at every meeting. That’s where the imaginary customer sat...
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Fred Kelly
- Mar 12, 2021
- 2 min
All Member Needs Are Not Created Equal
You are probably familiar with Maslow’s hierarchy of needs, the idea that our needs are not all equal. We need to have our more basic...
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Fred Kelly
- Jan 3, 2021
- 4 min
Innovation - a Low Risk Approach for Credit Unions
Credit unions are in the risk business. The whole organization is geared around managing the risks inherent in balance sheet alchemy....
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Fred Kelly
- Sep 6, 2020
- 5 min
2 Proven Ways to Transform the Productivity of Your Credit Union
First published on CUInsight. It doesn’t work. I know because I tried. I went to the gym 9 days in a row. Not Thursday obviously because...
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Fred Kelly
- Aug 25, 2020
- 6 min
This is What Separates Success and Failure in every Credit Union
The four Ps are behind the successes and failures that every credit union, big or small, experiences.
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Fred Kelly
- Aug 21, 2020
- 12 min
The Secret Sauce Every Credit Union Can Use
We want to industrialize genuine relationships with members. But how?
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Fred Kelly
- Aug 18, 2020
- 6 min
How to Choose the Best Sales Channels For Your Credit Union
With 21 channels to choose from, how do we rank and test to find out which work best for us?
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Fred Kelly
- Aug 17, 2020
- 20 min
21 Ways Credit Unions Can Connect with Members
One of the biggest challenges credit unions face is how to better connect with their membership so that they can deepen the relationship
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Fred Kelly
- Aug 15, 2020
- 14 min
How Credit Unions Can Innovate Like Start Ups Without Writing a Single Line of Code
When you think of Silicon Valley, credit unions aren’t normally the first thing that comes to mind. I think even the most ardent credit...
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Fred Kelly
- Aug 12, 2020
- 23 min
3 Ways Credit Unions Can Flourish in the Age of FinTech Disruption
This is the best time to be a credit union since Friedrich Wilhelm Raiffeisen and Hermann Schulze-Delitzsch pioneered the first in the 1850s
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