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How Credit Unions Can Build Great Products

Fred Kelly

Apr 2
11 min

How Credit Unions Can Build Great Products

Most people fall in love with their idea and assume it will be successful, so they just start building it.

3 views0 comments

Is Your Sales Process Losing You Members?

Fred Kelly

Mar 22
10 min

Is Your Sales Process Losing You Members?

Remember the pushy salesperson? They want to get you through the process as fast as possible. But how do you feel when they push you?

3 views0 comments

3 Reasons Credit Union Marketing Isn't Working

Fred Kelly

Mar 19
3 min

3 Reasons Credit Union Marketing Isn't Working

What do you think of credit union ads? Selling like hot cakes or stale as a 10-day loaf of bread? Before you decide, let’s take a look...

10 views0 comments

Why Your Credit Union is Losing Members (and How to Turn it Around)

Fred Kelly

Mar 18
6 min

Why Your Credit Union is Losing Members (and How to Turn it Around)

Many credit unions are struggling to attract and retain members. Here's how to fix that and spend less on marketing...

15 views0 comments

The 3 Components You Need for an Amazing Member Experience

Fred Kelly

Mar 15
4 min

The 3 Components You Need for an Amazing Member Experience

If credit unions didn't exist would we invent them? Are they a future relic like the internal combustion engine?

6 views0 comments

Bill's Rule Applies to Credit Unions Too

Fred Kelly

Mar 15
2 min

Bill's Rule Applies to Credit Unions Too

Process mapping is incredibly rewarding, a bit like getting an aching splinter out of your finger. Everybody benefits from great processes.

5 views0 comments

Why Member Service Isn’t Member Experience

Fred Kelly

Mar 13
5 min

Why Member Service Isn’t Member Experience

I heard the story of one start up where they always left a chair empty at every meeting. That’s where the imaginary customer sat...

21 views0 comments

Fred Kelly

Mar 12
2 min

All Member Needs Are Not Created Equal

You are probably familiar with Maslow’s hierarchy of needs, the idea that our needs are not all equal. We need to have our more basic...

15 views0 comments

Innovation - a Low Risk Approach for Credit Unions

Fred Kelly

Jan 3
4 min

Innovation - a Low Risk Approach for Credit Unions

Credit unions are in the risk business. The whole organization is geared around managing the risks inherent in balance sheet alchemy....

20 views0 comments

2 Proven Ways to Transform the Productivity of Your Credit Union

Fred Kelly

Sep 6, 2020
5 min

2 Proven Ways to Transform the Productivity of Your Credit Union

First published on CUInsight. It doesn’t work. I know because I tried. I went to the gym 9 days in a row. Not Thursday obviously because...

8 views0 comments

This is What Separates Success and Failure in every Credit Union

Fred Kelly

Aug 25, 2020
6 min

This is What Separates Success and Failure in every Credit Union

The four Ps are behind the successes and failures that every credit union, big or small, experiences.

27 views0 comments

The Secret Sauce Every Credit Union Can Use

Fred Kelly

Aug 21, 2020
12 min

The Secret Sauce Every Credit Union Can Use

We want to industrialize genuine relationships with members. But how?

42 views0 comments

How to Choose the Best Sales Channels For Your Credit Union

Fred Kelly

Aug 18, 2020
6 min

How to Choose the Best Sales Channels For Your Credit Union

With 21 channels to choose from, how do we rank and test to find out which work best for us?

15 views0 comments

21 Ways Credit Unions Can Connect with Members

Fred Kelly

Aug 17, 2020
20 min

21 Ways Credit Unions Can Connect with Members

One of the biggest challenges credit unions face is how to better connect with their membership so that they can deepen the relationship

39 views0 comments

How Credit Unions Can Innovate Like Start Ups Without Writing a Single Line of Code

Fred Kelly

Aug 15, 2020
14 min

How Credit Unions Can Innovate Like Start Ups Without Writing a Single Line of Code

When you think of Silicon Valley, credit unions aren’t normally the first thing that comes to mind. I think even the most ardent credit...

52 views0 comments

3 Ways Credit Unions Can Flourish in the Age of FinTech Disruption

Fred Kelly

Aug 12, 2020
23 min

3 Ways Credit Unions Can Flourish in the Age of FinTech Disruption

This is the best time to be a credit union since Friedrich Wilhelm Raiffeisen and Hermann Schulze-Delitzsch pioneered the first in the 1850s

138 views0 comments

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